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  3. Study Set
    Market Based Management
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    Exam 3: Market Potential, market Demand, and Market Share
  5. Question
    Which of the Following Is a Product Adoption Force Affecting
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Which of the Following Is a Product Adoption Force Affecting

Question 29

Question 29

Multiple Choice

Which of the following is a product adoption force affecting new product penetration?


A) felt need
B) personal risk
C) ease of use
D) trialability
E) observability

Correct Answer:

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