MINI-CASE Ace Motors Recently Introduced a Hybrid Automobile Named Opus.Since Its

Multiple Choice

MINI-CASE
Ace Motors recently introduced a hybrid automobile named Opus.Since its introduction,this offering has achieved a 1.2% market share in this market.Ace Motors has conducted research in an effort to assess its opportunity for market share development.The table below indicates consumers' current response at each step along the share performance path for Ace Motors' Opus hybrid automobile as well as the potential performance for each of the share performance metrics:

-Mini-Case Question.Calculate the share performance gap between the actual and desired customer response.

A) -14%
B) -6.2%
C) 6.2%
D) 14%
E) 20.2%