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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 2: Marketing Metrics and Marketing Profitability
  5. Question
    Which of the Following Is an External Backward-Looking Metric for a Company
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Which of the Following Is an External Backward-Looking Metric for a Company

Question 3

Question 3

Multiple Choice

Which of the following is an external backward-looking metric for a company?


A) intent to repurchase
B) customer awareness
C) perceived performance
D) customer satisfaction
E) customer retention

Correct Answer:

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