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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 16: Market-Based Management and Financial Performance
  5. Question
    ________ Serves as the Basis for the Financial Metric Known
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________ Serves as the Basis for the Financial Metric Known

Question 28

Question 28

Multiple Choice

________ serves as the basis for the financial metric known as return on equity.


A) Owner's equity
B) Customer's equity
C) Brand equity
D) Value equity
E) Retention equity

Correct Answer:

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