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  3. Study Set
    Market Based Management
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    Exam 14: Building a Marketing Plan
  5. Question
    A SWOT Analysis Is an Internal Assessment of Assets and Limitations
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A SWOT Analysis Is an Internal Assessment of Assets and Limitations

Question 41

Question 41

True/False

A SWOT analysis is an internal assessment of assets and limitations of a company and it excludes any external influencing factors from its purview.

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