Which of the Following Statements Is True with Regard to the Strategic

Multiple Choice

Which of the following statements is true with regard to the strategic market plan?

A) A strategic market plan is the second step of the situation analysis level of market planning.
B) A strategic market plan uses only past performance as a frame of reference.
C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step.
D) A strategic market planning portfolio represents the competitiveness attractiveness of the company.
E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.