Helen Has Determined That Along the Share-Development Path,her Business Should

Multiple Choice

Helen has determined that along the share-development path,her business should perform at a 80% level of product awareness,50% in product preference,80% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Helen's actual market share is equal to 9%.What is the approximate share development index (SDI) for Helen's business?

A) 20
B) 37
C) 45
D) 50
E) 74