Multiple Choice
MINI-CASE
Clarion Inc.is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share.Through an analysis of the share development path,the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness,85% in product preference,80% in intentions to purchase,90% in product availability,and 75% in rate of purchase.
-Mini-Case Question.What is the share development index (SDI) of Clarion Inc.?
A) 18
B) 85
C) 43.6
D) 77.8
E) 97
Correct Answer:
Verified
Correct Answer:
Verified
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