Kate Has Determined That Along the Share-Development Path,her Business Should

Multiple Choice

Kate has determined that along the share-development path,her business should perform at a 85% level of product awareness,75% in product preference,60% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Kate's share development index is 50.What is the market share index for Kate's business?

A) 12%
B) 6%
C) 18%
D) 22%
E) 28%