MINI-CASE Clarion Inc.is a Firm That Produces Components for the Manufacturing

Multiple Choice

MINI-CASE
Clarion Inc.is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share.Through an analysis of the share development path,the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness,85% in product preference,80% in intentions to purchase,90% in product availability,and 75% in rate of purchase.
-Mini-Case Question.Calculate the share development index (SDI) for Clarion Inc.for an 8 percent reduction in market share.

A) 78
B) 92
C) 56
D) 34.6
E) 15.7