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  3. Study Set
    Market Based Management
  4. Exam
    Exam 12: Offensive Strategies
  5. Question
    Name and Describe the Four Fundamental Offensive Strategic Market Plans
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Name and Describe the Four Fundamental Offensive Strategic Market Plans

Question 8

Question 8

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Name and describe the four fundamental offensive strategic market plans that can be used to increase a business's penetration of an existing market.

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(1)Grow Market Share: Many factors affec...

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