MINI-CASE Clarion Inc.is a Firm That Produces Components for the Manufacturing

Multiple Choice

MINI-CASE
Clarion Inc.is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share.Through an analysis of the share development path,the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness,85% in product preference,80% in intentions to purchase,90% in product availability,and 75% in rate of purchase.
-Mini-Case Question.Clarion Inc.has focused its product-market strategies on large manufacturers,that have sales exceeding $100 million per year and that purchase large-scale,multi-million dollar equipment.However,research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers.Clarion Inc.produces a line of lower capacity manufacturing equipments,with a pricing strategy aimed at catering to the needs of the small manufacturers.In this example,Clarion Inc.uses a ________ strategy.

A) improve customer loyalty and retention
B) develop a new market
C) enter new-market segments
D) harvest for cash flow
E) divest for cash flow