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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 10: Marketing Communications, social Media, and Customer Response
  5. Question
    Which of the Following Is a Performance Metric Used to Measure
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Which of the Following Is a Performance Metric Used to Measure

Question 2

Question 2

Multiple Choice

Which of the following is a performance metric used to measure brand-image communications?


A) high recall of key content
B) high rate of purchase
C) high ad and brand recall
D) response to requested action
E) low ownership costs

Correct Answer:

verifed

Verified

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