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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 10: Marketing Communications, social Media, and Customer Response
  5. Question
    Which of the Following Is the First Level of the Customer
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Which of the Following Is the First Level of the Customer

Question 27

Question 27

Multiple Choice

Which of the following is the first level of the customer response hierarchy?


A) aware of the ad
B) comprehend the ad
C) exposed to the ad
D) intend to buy
E) buy the product

Correct Answer:

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