Multiple Choice
Which of the following is the first level of the customer response hierarchy?
A) aware of the ad
B) comprehend the ad
C) exposed to the ad
D) intend to buy
E) buy the product
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q22: An advertising elasticity of 0.35 means that
Q23: Traditional media advertising is considered more personal
Q24: Advertising effort made in a given period
Q25: Which of the following approaches to message
Q26: Calculate the sales effect in period 15
Q28: Calculate the target market reach of a
Q29: _ is the percentage of target customers
Q30: Gross rating points (GRPs)is a measure of
Q31: Karl-Mart,a chain of American department stores,spreads its
Q32: SetPro Inc. ,a software firm,collects information about