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    Exam 10: Marketing Communications, social Media, and Customer Response
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    An Advertising Elasticity of 0
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An Advertising Elasticity of 0

Question 22

Question 22

Multiple Choice

An advertising elasticity of 0.35 means that for every one percent change in advertising expenditures there will be an estimated ________ percent change in volume sold.


A) 0.0035
B) 0.035
C) 0.35
D) 3.5
E) 35

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