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    Exam 10: Marketing Communications, social Media, and Customer Response
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    Calculate the Advertising Elasticity If a Company Has a 1
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Calculate the Advertising Elasticity If a Company Has a 1

Question 19

Question 19

Multiple Choice

Calculate the advertising elasticity if a company has a 1.3% change in sales and a 5.2% change in ad expenses.


A) 0.25
B) 0.52
C) 0.4
D) 4.0
E) 6.5

Correct Answer:

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