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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 1: Customer Focus, customer Performance, and Profit Impact
  5. Question
    The Higher the Rate of Customer Retention,the Longer the Average
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The Higher the Rate of Customer Retention,the Longer the Average

Question 18

Question 18

True/False

The higher the rate of customer retention,the longer the average customer life expectancy and the greater the customer lifetime value.

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