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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 1: Customer Focus, customer Performance, and Profit Impact
  5. Question
    Unrestrained Customer Acquisition Can Result in a Negative Rather Than
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Unrestrained Customer Acquisition Can Result in a Negative Rather Than

Question 22

Question 22

True/False

Unrestrained customer acquisition can result in a negative rather than positive impact on profits due to the cost of customer acquisition with little offsetting income.

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