Question 1

Finau Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

Accepted Answer

A) growth 
B) introductory 
C) maturity 
D) decline

Question 2

Which of the following statements is true of selective distribution?

Accepted Answer

A) It requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage. 
B) It can reduce total marketing costs and establishes strong working relationships within the channel. 
C) It can limit market coverage in a specific geographical region. 
D) It suits relatively expensive specialty products.

Question 3

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Brady will be purchasing a(n)_____ product.

Accepted Answer

A) convenience 
B) shopping 
C) specialty 
D) accessory

Question 5

Complex,expensive products generally require long distribution channels.

Accepted Answer

A) True 
 B)False

Question 6

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

Accepted Answer

A) pricing 
B) promotional 
C) customer service 
D) product

Question 7

Agents and brokers may take possession of the goods they handle,but they never take title.

Accepted Answer

A) True 
 B)False

Question 8

Gillette produces several different types of razors.These different types of razors represent Gillette's product line.

Accepted Answer

A) True 
 B)False

Question 9

Marketing intermediaries often create financial burdens for manufacturers.

Accepted Answer

A) True 
 B)False

Question 10

Amber is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Amber is in what stage of product development?

Accepted Answer

A) Commercialization 
B) Test marketing 
C) Concept development and business analysis 
D) Screening

Question 11

Radhika is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Radhika is in what stage of product development?

Accepted Answer

A) Test marketing 
B) Product development 
C) Screening 
D) Commercialization

Question 12

Which of the following is a result of the shift in product distribution practices from a single channel approach to a multiple channel approach?

Accepted Answer

A) Products take longer to reach the customer. 
B) Retailers store their merchandise in a single location for better accessibility. 
C) More intermediaries are required for managing stock. 
D) Customers can choose how they receive a product.

Question 13

The tires of race cars are classified as

Accepted Answer

A) supplies. 
B) specialty products. 
C) accessory equipment. 
D) component parts and materials.

Question 14

For which of these products,number of retail outlets are many?

Accepted Answer

A) Business products and specialty products 
B) Shopping products and specialty products 
C) Specialty products and unsought products 
D) Convenience products and unsought products

Question 15

A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain.They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types.Which of the following stages of product development does this scenario represent?

Accepted Answer

A) Focus group testing 
B) Concept testing 
C) Test marketing 
D) Commercialization

Question 16

In a consumer's mind,the service provider is the service.

Accepted Answer

A) True 
 B)False

Question 17

In a process called the _____,products pass through a series of stages from their initial appearance to their decline.

Accepted Answer

A) wheel of retailing 
B) product identification 
C) pricing cycle 
D) product life cycle

Question 18

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its _____ brand.

Accepted Answer

A) individual 
B) private 
C) manufacturer 
D) family

Question 19

A company's product mix refers to the same thing as a company's product line.

Accepted Answer

A) True 
 B)False

Question 20

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

Finau Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

Which of the following statements is true of selective distribution?

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Brady will be purchasing a(n) _____ product.

Complex,expensive products generally require long distribution channels.

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

Agents and brokers may take possession of the goods they handle,but they never take title.

Gillette produces several different types of razors.These different types of razors represent Gillette's product line.

Marketing intermediaries often create financial burdens for manufacturers.

Amber is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Amber is in what stage of product development?

Radhika is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Radhika is in what stage of product development?

Which of the following is a result of the shift in product distribution practices from a single channel approach to a multiple channel approach?

The tires of race cars are classified as

For which of these products,number of retail outlets are many?

In a consumer's mind,the service provider is the service.

In a process called the _____,products pass through a series of stages from their initial appearance to their decline.

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its _____ brand.

A company's product mix refers to the same thing as a company's product line.

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.