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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
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    The Group of Potential Customers Toward Whom an Organization Directs
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The Group of Potential Customers Toward Whom an Organization Directs

Question 45

Question 45

Multiple Choice

The group of potential customers toward whom an organization directs its marketing efforts is its _____.


A) marketing demographic
B) target market
C) market segment
D) product market

Correct Answer:

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