Question 1

A universal resource locator (URL) identifies a URL address.

Accepted Answer

A) True 
 B)False  False

Question 2

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Accepted Answer

A) True 
 B)False  True

Question 3

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Accepted Answer

A) True 
 B)False  True

Question 4

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Accepted Answer

A) True 
 B)False

Question 5

What is an international community that develops open standards to ensure the long-term growth of the web?

Accepted Answer

A)   HTML 5
B)   URL
C)   World Wide Web Consortium (W3
C)  
D)   Internet Corporation for Assigned Names and Numbers (ICANN)

Question 6

Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Accepted Answer

A) True 
 B)False

Question 7

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Accepted Answer

A)   Domain name
B)   Domain name hosting
C)   Applet
D)   Paradigm shift

Question 8

Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

Accepted Answer

The answer of Compare disruptive and sustaining technologies, and explain...

Question 9

At a local marketing firm, Sofia is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Sofia must have to be able to perform her job?

Accepted Answer

A)   Understanding that she must create a unique domain name for each client.
B)   Being able to create valid hypertext.
C)   Understanding of the World Wide Web and how hyperlinks work.
D)   All of these.

Question 10

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Accepted Answer

A) True 
 B)False

Question 11

What does digital Darwinism imply?

Accepted Answer

A)   Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B)   Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C)   Organizations that can adapt to new information systems are doomed to extinction.
D)   Organizations that cannot adapt to new information systems are doomed to exile.

Question 12

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Accepted Answer

A) True 
 B)False

Question 13

Ebusiness is something that a business can just go out and buy.

Accepted Answer

A) True 
 B)False

Question 14

What is the difference between ecommerce and ebusiness?

Accepted Answer

A)   Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations.
B)   Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations.
C)   Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems.
D)   Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.

Question 15

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Accepted Answer

A)   Johnson & Johnson
B)   Sears
C)   Dell
D)   None of these

Question 16

Which company is expecting to gain the majority of its returns on existing investments?

Accepted Answer

A)   Dell Computer
B)   Johnson & Johnson
C)   Procter & Gamble
D)   Phillips Petroleum

Question 17

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Accepted Answer

A) True 
 B)False

Question 18

Information richness measures the number of people a firm can communicate with all over the world.

Accepted Answer

A) True 
 B)False

Question 19

Which company is expecting to gain the majority of its returns on new investments?

Accepted Answer

A)   General Motors
B)   Sears Roebuck
C)   Dell Computer
D)   Phillips Petroleum

Question 20

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

Accepted Answer

A)   Information richness
B)   Information age
C)   Information reach
D)   Information browser

Exam 13: Creating Innovative Organizations

A universal resource locator (URL) identifies a URL address.

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

What is an international community that develops open standards to ensure the long-term growth of the web?

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

At a local marketing firm, Sofia is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Sofia must have to be able to perform her job?

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

What does digital Darwinism imply?

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Ebusiness is something that a business can just go out and buy.

What is the difference between ecommerce and ebusiness?

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Which company is expecting to gain the majority of its returns on existing investments?

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Information richness measures the number of people a firm can communicate with all over the world.

Which company is expecting to gain the majority of its returns on new investments?

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?