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There Are Three Phases in the Evolution of CRM: (1)

Question 51

Multiple Choice

There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish?


A) Make predictions regarding customer behavior such as which customers are at risk of leaving
B) Segment their customers into categories such as best and worst customers
C) Identify their customers across other applications
D) All of these

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