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In Which of the Following Ways Has the Internet Has

Question 1

Multiple Choice

In which of the following ways has the Internet has had a significant influence on advertising?


A) The Internet limits firms from actively interacting with customers.
B) The Internet has improved firms' ability to target specific markets.
C) The Internet has reduced the level and transparency of informational advertising.
D) The Internet has increased spending on advertising.

Correct Answer:

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