A US Manufacturing Firm Lost a Big Contract in Qatar Because

Multiple Choice

A U.S. manufacturing firm lost a big contract in Qatar because it provided pipes that were three yards long and the specifications called for three meters. In this case, the U.S. firm failed to recognize the importance of

A) ISO 9000 standards.
B) U.S. manufacturing guidelines.
C) the EU Product Liability Directive.
D) the American Customer Satisfaction Index.
E) using the metric system.