Jamal Has Been the Sales Representative for the Western Region

Multiple Choice

Jamal has been the sales representative for the western region for ten years, calling on the same customers repeatedly. Other companies have brought in reps from their home countries, but Jamal finds his customers prefer to deal with him. Jamal demonstrates qualities associated with

A) relationship marketing.
B) in-country advantage.
C) sales orientation.
D) consistency.
E) efficiency.