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    International Marketing Study Set 8
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    Exam 13: Products and Services for Consumers
  5. Question
    One Variable That Affects the Rate of Diffusion of a Product
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One Variable That Affects the Rate of Diffusion of a Product

Question 1

Question 1

True/False

One variable that affects the rate of diffusion of a product is the actual attributes of the innovation.

Correct Answer:

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