Multiple Choice
An American company wants to launch a new product in Madrid. Freda asks her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences there before introducing the product. Freda is attempting to reduce the degree of economic and/or social risk, also known as ________, associated with product use.
A) compatibility
B) relative advantage
C) complexity
D) trialability
E) observability
Correct Answer:
Verified
Correct Answer:
Verified
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