The Washing Machines Marketed by Talcho Failed in Asian Markets

Multiple Choice

The washing machines marketed by Talcho failed in Asian markets as those countries lacked the skills necessary to repair and maintain Talcho's products. Also, the washing machine parts available in local markets were not compatible with these machines. This product failure is most likely to be a result of lack of attention by the company to the ________ component of the product.

A) marketing
B) price
C) packaging
D) support services
E) style