Multiple Choice
A product's ________ refers to the ease with which its benefits can be communicated to the customers.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q48: A South Korean electronics company had to
Q49: Innovation spreads by the process of<br>A) diffusion.<br>B)
Q50: The product platform, design features, and functional
Q51: What factor is mainly responsible for a
Q52: One of the consistencies that marketers can
Q54: Which barrier faced by consumer service marketers
Q55: Dr. Thomas is a dentist practicing in
Q56: The term product homogenization is used to
Q57: When a company alters the price of
Q58: Because a service is individually produced and