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    Exam 8: Developing a Global Vision Through Marketing Research
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    A Review of the Different Approaches to Multicountry Research Suggests
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A Review of the Different Approaches to Multicountry Research Suggests

Question 28

Question 28

True/False

A review of the different approaches to multicountry research suggests that the ideal approach is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.

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