Multiple Choice
The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. In which model do cultural and organizational barriers cross simultaneously, thus maximizing chances for miscommunication?
A) company-agency-customers
B) company-agency-local agency-customers
C) company-foreign agency-local agency-customers
D) company-foreign agency-Internet-customers
E) company-Internet-customers
Correct Answer:
Verified
Correct Answer:
Verified
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