Hal and His Team Have Undertaken a Marketing Research Study

Multiple Choice

Hal and his team have undertaken a marketing research study to help his company expand in the eastern European region. Which marketing research step is most likely to be the last step in Hal's research effort?

A) defining the research problem and establishing research objectives
B) analyzing, interpreting, and summarizing the results
C) effectively communicating the results to the decision makers
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both