An American Marketing Research Company Wanted to Use a Survey

Multiple Choice

An American marketing research company wanted to use a survey to determine if it was feasible to build shopping centers in several countries. Since all of the countries spoke a different language, the company used two translators for each country-one to translate it into the native language, and one to translate it back into English. The original document was revised repeatedly until the translated version matched it in meaning. This describes the process of

A) decentering.
B) bi-translation.
C) parallel translation.
D) centering.
E) reciprocal translation.