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  3. Study Set
    International Marketing Study Set 8
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    Exam 1: The Scope and Challenge of International Marketing
  5. Question
    To Avoid Errors in Business Decisions, It Is Necessary to Conduct
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To Avoid Errors in Business Decisions, It Is Necessary to Conduct

Question 5

Question 5

True/False

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

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