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    International Marketing Study Set 8
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    Exam 1: The Scope and Challenge of International Marketing
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    ________ Is an Unconscious Reference to One's Own Cultural Values
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________ Is an Unconscious Reference to One's Own Cultural Values

Question 7

Question 7

Multiple Choice

________ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.


A) Xenocentrism
B) Holism
C) Self-reference criterion
D) Segregation
E) Orientalism

Correct Answer:

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