Which of the Following Is TRUE with Regard to a Global

Multiple Choice

Which of the following is TRUE with regard to a global market segment?

A) A global market segment refers to a group of customers belonging to the same generational group within a country.
B) Firms target global market segments by using a relatively uniform marketing strategy and programs.
C) Buyers in a global market segment are typically characterized by low spending power.
D) Buyers in a global market segment rarely buy products representing luxury and style.