Multiple Choice
Which of the following is TRUE with regard to positioning?
A) Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
B) More often than not, positioning dilutes brand equity.
C) Firms develop both the product and its marketing to evoke a distinct impression in the customer's mind.
D) Positioning refers to the process of scaling up production in a market characterized by high demand.
Correct Answer:
Verified
Correct Answer:
Verified
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