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    International Business Study Set 6
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    Exam 16: Marketing in the Global Firm
  5. Question
    Serving a Key Global Customer in a Consistent and Standardized
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Serving a Key Global Customer in a Consistent and Standardized

Question 96

Question 96

Multiple Choice

Serving a key global customer in a consistent and standardized manner, regardless of where in the world it operates is known as ________.


A) global account management
B) offshoring
C) marketing communications
D) insourcing

Correct Answer:

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