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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
  5. Question
    Describe Five Advantages of Licensing Agreements from the Perspective of the Licensor
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Describe Five Advantages of Licensing Agreements from the Perspective of the Licensor

Question 57

Question 57

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Describe five advantages of licensing agreements from the perspective of the licensor.

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a. Licensing requires neither substantia...

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