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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
  5. Question
    When Compared to Licensing Agreements, the Relationships Established in Franchising
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When Compared to Licensing Agreements, the Relationships Established in Franchising

Question 52

Question 52

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When compared to licensing agreements, the relationships established in franchising arrangements are typically volatile and short-term.

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