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    Business Essentials Study Set 1
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    Exam 11: Marketing Processes and Consumer Behavior
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    Marketing Does Not Stop with the Sale of a Product
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Marketing Does Not Stop with the Sale of a Product

Question 93

Question 93

Multiple Choice

Marketing does not stop with the sale of a product.What is the term that describes what happens after the sale?


A) postpurchase evaluation
B) prepurchase evaluation
C) rational motives
D) emotional motives
E) evoked set

Correct Answer:

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