Question 1

Describe psychological,personal,social,and cultural influences on consumer behavior.

Accepted Answer

The answer of Describe psychological,personal,social,and cultural influences on consumer behavior....

Question 2

Target marketing requires dividing a market into categories of customer types or "segments."

Accepted Answer

A) True 
 B)False

Question 3

What do B2B buyer-seller situations often involve?

Accepted Answer

A)  frequent and enduring buyer-seller relationships 
B)  incidental buyer-seller interactions 
C)  buyers and sellers with limited training 
D)  short-term buyer-seller relationships 
E)  commercial buyer-seller networks

Question 4

Little Earth Productions is a company that makes fashion accessories such as handbags.After examining shopping habits,what should they focus on for better visibility of the product for customers?

Accepted Answer

A)  better shipping techniques 
B)  better in-store displays 
C)  zero response time 
D)  lower pricing 
E)  distribution

Question 5

Describe the elements of the marketing mix.What is their collective role?

Accepted Answer

The answer of Describe the elements of the marketing mix.What...

Question 6

Which is usually the first step in the marketing strategy?

Accepted Answer

A)  distribution 
B)  product differentiation 
C)  target market selection 
D)  pricing 
E)  integration

Question 7

The director of marketing argues that Dinasonic's products will need to be adapted to local markets to fit the standard of living in other countries.Which of the following,if true,would strengthen this position?

Accepted Answer

A)  Dinasonic plans to enter only markets in advanced economies. 
B)  Dinasonic has some of the best marketing talent in the industry. 
C)  Dinasonic's manufacturing processes are very cost-effective. 
D)  None of Dinasonic's major competitors will be entering the same markets Dinasonic will. 
E)  Many consumers in developing economies would not be able to afford Dinasonic's products.

Question 8

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting.The focus groups prove to be unhelpful in answering this question.Which of the following could NOT be a valid explanation?

Accepted Answer

A)  Not enough focus groups were used. 
B)  Focus groups are not a recommended method for obtaining people's opinions. 
C)  The people in the focus groups could not relate to a hospitalized child's experience. 
D)  Responses from focus group members were not recorded accurately. 
E)  The questions asked were not designed to reveal the information being sought.

Question 9

Tamika starts a business making teddy bears and is excited to deliver the first batch to young patients.When Tamika arrives at the hospital,she learns that she has more bears than she needs.Which of the following would likely explain this?

Accepted Answer

A)  Tamika failed to collect primary data. 
B)  Tamika did not interview all of the children. 
C)  Tamika was not told that five more children had been admitted. 
D)  Tamika conducted too much market research. 
E)  Tamika received incorrect secondary data from the hospital.

Question 10

Discuss the three categories of B2B markets.

Accepted Answer

The answer of Discuss the three categories of B2B markets....

Question 11

The formula for value is benefits divided by costs.

Accepted Answer

A) True 
 B)False

Question 12

What would be the BEST target market for waterproof fragrances?

Accepted Answer

A)  male lifeguards 
B)  college fraternity members 
C)  Olympic ice skaters 
D)  school-aged children who live in warm climates 
E)  female swimmers and divers

Question 13

Marketing does not stop with the sale of a product.What is the term that describes what happens after the sale?

Accepted Answer

A)  postpurchase evaluation 
B)  prepurchase evaluation 
C)  rational motives 
D)  emotional motives 
E)  evoked set

Question 14

What type of goods includes raw materials and integrated circuits?

Accepted Answer

A)  substitute products 
B)  industrial goods 
C)  consumer goods 
D)  marketing goods 
E)  disposable goods

Question 15

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

Accepted Answer

A)  What is the percentage of young males in the general population? 
B)  What attitudes do members of this group likely have about Snazzy Sodas? 
C)  How does the consumption of energy drinks by young males compare to the consumption patterns of other groups? 
D)  Would Snazzy Sodas be likely to target young males if it were producing a different product? 
E)  Are young males likely to consider a company's reputation for social responsibility when they purchase energy drinks?

Question 16

Product differentiation is selecting the best price at which to sell a product.

Accepted Answer

A) True 
 B)False

Question 17

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Accepted Answer

A) True 
 B)False

Question 18

Marketing consists primarily of advertising a product or service.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following,if true,would MOST strongly support the VP of Operation's position?

Accepted Answer

A)  Industry-leading companies tend to target as wide a market as possible. 
B)  Female professionals are more likely to stay with a known brand for expensive items such as cars. 
C)  Female professionals tend to have a strongly positive opinion of Snazzy's current products. 
D)  Young females consume more energy drinks per person than does the general population. 
E)  Male professionals often report a lack of energy while at work.

Question 20

What are the tangible and intangible qualities that a company builds into its products?

Accepted Answer

A)  features 
B)  requirements 
C)  benefits 
D)  safety devices 
E)  guarantees

Exam 11: Marketing Processes and Consumer Behavior

Describe psychological,personal,social,and cultural influences on consumer behavior.

Target marketing requires dividing a market into categories of customer types or "segments."

What do B2B buyer-seller situations often involve?

Little Earth Productions is a company that makes fashion accessories such as handbags.After examining shopping habits,what should they focus on for better visibility of the product for customers?

Describe the elements of the marketing mix.What is their collective role?

Which is usually the first step in the marketing strategy?

The director of marketing argues that Dinasonic's products will need to be adapted to local markets to fit the standard of living in other countries.Which of the following,if true,would strengthen this position?

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting.The focus groups prove to be unhelpful in answering this question.Which of the following could NOT be a valid explanation?

Tamika starts a business making teddy bears and is excited to deliver the first batch to young patients.When Tamika arrives at the hospital,she learns that she has more bears than she needs.Which of the following would likely explain this?

Discuss the three categories of B2B markets.

The formula for value is benefits divided by costs.

What would be the BEST target market for waterproof fragrances?

Marketing does not stop with the sale of a product.What is the term that describes what happens after the sale?

What type of goods includes raw materials and integrated circuits?

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

Product differentiation is selecting the best price at which to sell a product.

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Marketing consists primarily of advertising a product or service.

Which of the following,if true,would MOST strongly support the VP of Operation's position?

What are the tangible and intangible qualities that a company builds into its products?