Question 1

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company.Which title BEST describes her role in the computer manufacturing distribution mix?

Accepted Answer

A)  marketer 
B)  sales agent 
C)  broker 
D)  retailer 
E)  wholesaler

Question 2

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

Accepted Answer

A)  Internet service providers 
B)  electronic storefronts 
C)  cybermalls 
D)  e-catalogs 
E)  interactive retailing

Question 4

An online comic book store is an example of which type of intermediary?

Accepted Answer

A)  marketer 
B)  sales agent 
C)  broker 
D)  wholesaler 
E)  retailer

Question 5

How might Superior benefit from using e-catalogs?

Accepted Answer

The answer of How might Superior benefit from using e-catalogs?...

Question 6

What limits the economical use of railroads for transportation?

Accepted Answer

The answer of What limits the economical use of railroads...

Question 7

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Accepted Answer

A)  packing necessary for the product 
B)  fuel efficiency of the carrier 
C)  regularity of use of a given carrier 
D)  discount agreements with the carriers 
E)  delivery speed

Question 8

Shopping agents (e-agents)help people shop from factory outlet stores.

Accepted Answer

A) True 
 B)False

Question 9

Drop shippers carry inventory for retailers.

Accepted Answer

A) True 
 B)False

Question 10

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is crucial for high-priced consumer products such as homes and cars?

Accepted Answer

A)  creative selling 
B)  interactive marketing 
C)  missionary selling 
D)  order processing 
E)  trade shows

Question 12

Convenience stores utilize which kind of distribution?

Accepted Answer

A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by agents 
E)  distribution by brokers

Question 13

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Accepted Answer

A)  producer representative 
B)  retailer 
C)  syndicated seller 
D)  sales agent 
E)  broker

Question 14

Intermediaries can expedite the delivery of products but otherwise add no additional value to a distributional system.

Accepted Answer

A) True 
 B)False

Question 15

Explain direct-response retailing.

Accepted Answer

The answer of Explain direct-response retailing....

Question 16

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following,if true,would weaken the argument for shifting to direct-response television marketing?

Accepted Answer

A)  Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable. 
B)  Some companies have found it difficult to adopt a direct-response television strategy. 
C)  Consumer behavior is highly dependent on the state of the economy. 
D)  New forms of direct marketing channels such as podcasting and iTV are experiencing exciting growth. 
E)  ValueNet's products could successfully be sold using multiple direct marketing methods.

Question 18

Why is water the least expensive mode of transportation?

Accepted Answer

The answer of Why is water the least expensive mode...

Question 19

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Accepted Answer

A)  physical distribution 
B)  the distribution mix 
C)  product distribution 
D)  transportation modes 
E)  product placement

Question 20

Which of the following is the fastest and most expensive transportation mode?

Accepted Answer

A)  railroads 
B)  airplanes 
C)  pipelines 
D)  water carriers 
E)  trucks

Exam 13: Distributing and Promoting Products

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company.Which title BEST describes her role in the computer manufacturing distribution mix?

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

An online comic book store is an example of which type of intermediary?

How might Superior benefit from using e-catalogs?

What limits the economical use of railroads for transportation?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Shopping agents (e-agents)help people shop from factory outlet stores.

Drop shippers carry inventory for retailers.

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Which of the following is crucial for high-priced consumer products such as homes and cars?

Convenience stores utilize which kind of distribution?

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Intermediaries can expedite the delivery of products but otherwise add no additional value to a distributional system.

Explain direct-response retailing.

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Which of the following,if true,would weaken the argument for shifting to direct-response television marketing?

Why is water the least expensive mode of transportation?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Which of the following is the fastest and most expensive transportation mode?