Attempting to Combat Losing Market Share, Department Stores Are Doing

Multiple Choice

Attempting to combat losing market share, department stores are doing all of the following except

A) becoming active participants in omnichannel retailing.
B) adding exclusive merchandise to their assortments.
C) developing stronger marketing campaigns to enhance their store image.
D) placing more emphasis on developing their own private-label brands.
E) increasing their prices to gain more net sales.