Multiple Choice
Popular methods of covert marketing include ________.
A) actors posing as customers telling people the product benefits and giving them a chance to try the product
B) paying bartenders for praising brands of alcoholic beverages and recommending them to customers
C) paying employees to pose as customers online and spread positive word-of-mouth about the product
D) disguising emails as urgent or personal thank-you notes
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q2: To combat fast-forwarding by consumers who wish
Q3: When People's Trust Bank advertises its involvement
Q4: _ are moral principles that govern marketers'
Q5: A cause-related message elicits more favorable consumer
Q6: Based on the societal marketing concept, professional
Q7: With regard to offensive advertising, _ produced
Q8: The popularity of _ is an option
Q9: A recent study discovered that deceptive claims
Q10: Perceptions of a company's lack of social
Q11: ECOLITE MINI CASE: Ecolite is a new