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    Consumer Behavior Study Set 2
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    Exam 14: Consumer Decision Making and Diffusion of Innovations
  5. Question
    Kathleen Elizabeth Has a Sudden Urge She Couldn't Resist to Buy
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Kathleen Elizabeth Has a Sudden Urge She Couldn't Resist to Buy

Question 5

Question 5

Multiple Choice

Kathleen Elizabeth has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.


A) unplanned buying
B) point of purchase stimuli
C) impulse buying
D) none of the above

Correct Answer:

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