Multiple Choice
Chaz is tired of lugging around a digital camera on location site visits as he tries to identify potential retail properties, so he decides to buy a new cell phone with a high quality digital camera. The desire for the new camera was prompted by ________.
A) marketing mix
B) prepurchase search
C) need recognition
D) evaluation of alternatives
E) psychological field
Correct Answer:

Verified
Correct Answer:
Verified
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