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    Consumer Behavior Study Set 2
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    Exam 14: Consumer Decision Making and Diffusion of Innovations
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    Negative Disconfirmation of Expectations Involves the Performance of a Product
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Negative Disconfirmation of Expectations Involves the Performance of a Product

Question 48

Question 48

True/False

Negative disconfirmation of expectations involves the performance of a product exceeding the consumer's expectations, leading to consumer satisfaction.

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