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    Consumer Behavior Study Set 2
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    Exam 13: Cross-Cultural Consumer Behavior: an International Perspective
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    What Are the Possible Multinational Marketing Strategies with Regard to Standardization
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What Are the Possible Multinational Marketing Strategies with Regard to Standardization

Question 78

Question 78

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What are the possible multinational marketing strategies with regard to standardization and localization?

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When going into foreign markets, we have...

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