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    Exam 13: Cross-Cultural Consumer Behavior: an International Perspective
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    A ________ Marketing Strategy Customizes Both Its Product and Communications
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A ________ Marketing Strategy Customizes Both Its Product and Communications

Question 74

Question 74

Multiple Choice

A ________ marketing strategy customizes both its product and communications program for each unique market.


A) local
B) national
C) restricted
D) global
E) mixed

Correct Answer:

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